Southwest Airlines is introducing a new policy requiring larger passengers to pay for an extra seat in advance if they do not fit within the seat’s armrests. This rule will take effect on January 27, coinciding with the airline’s shift to assigned seating.
Currently, passengers who identify as plus-size have options to secure an extra seat either by purchasing it upfront or by requesting one for free at the airport. However, under the new policy, while a refund for the extra seat is still possible if a flight is not fully booked, it is no longer guaranteed.
A statement from Southwest expressed their intention to update policies as they transition to assigned seating. They stressed the importance of ensuring enough space for all travelers.
This move comes as the airline, known for its flexible seating arrangements and previously complimentary baggage, faces pressures to adapt for profitability. The company had previously announced other fee changes, including charges for extra legroom and new overnight flights.
Travel agents and passengers express concern that this policy may negatively affect all travelers, not just those who are plus-sized. One Orlando-based agent pointed out that the current approach provided assurance and comfort to all passengers, making travel more pleasant.
The airline’s loyal customers are feeling the impact of these changes. Many loyalists feel Southwest is losing touch with its core audience, drawing comparisons to other brands that have undergone shifts in identity.
As the airline navigates these modifications, it remains clear that changes in policy are not only about operational efficiency but also about reassessing the relationship with customers and ensuring their experiences are prioritized.
