Super Bowl ads have always been about big swings and bigger laughs.
This year, Uber Eats is leaning into both—by asking viewers to pick a side.
Ahead of the 2026 NFL championship, the food delivery company has unveiled a playful, star-packed commercial that turns football fandom into a full-blown debate about food, identity, and loyalty.
At the center of it all: Matthew McConaughey, Bradley Cooper, and a familiar face who chooses chaos.
A rivalry that feels familiar
The ad sets its scene around the Super Bowl matchup, framing the long-standing tension between Seattle Seahawks and New England Patriots fans as something deeper—and far more absurd.
McConaughey plays a wildly confident conspiracy theorist who insists that professional football isn’t really about sports at all. According to him, it’s been engineered from the start to sell food.
Cooper, cast as the grounded, football-loving skeptic, spends the entire ad trying—and failing—to talk him down.
When football starts sounding like dinner
The humor builds through fast, clever wordplay.
Field goals become forks. Player names turn into menu items. Coincidences pile up until they feel almost convincing.
Cooper pushes back, calling out the leaps in logic. McConaughey doubles down, unfazed and relentless, enjoying every second of the argument.
It’s the kind of debate that feels oddly familiar to anyone who’s ever argued sports, politics, or pop culture with a friend who refuses to budge.
Parker Posey enters—and picks a side
Just when the back-and-forth hits its stride, Parker Posey appears.
Like many Super Bowl viewers, she doesn’t try to mediate. She chooses a side.
Aligning herself with McConaughey, Posey reinforces the food-fueled theory with dry humor and perfectly timed commentary, tipping the balance of the argument and pushing Cooper closer to exasperation.
The tension eventually spills into what looks like a Super Bowl watch party, where the debate reaches its peak—and ends with a final food-based punchline.
More than one version of the joke
Uber Eats isn’t stopping at a single commercial.
The campaign includes an in-app feature dubbed “Build Your Own Super Bowl Commercial,” allowing users to customize the ad with additional celebrity cameos. The possible appearances range from Addison Rae and Amelia Dimoldenberg to NFL legends Jerry Rice and Sauce Gardner, plus novelty names like Pork Chop Womack and even the San Francisco 49ers mascot, Sourdough Sam.
According to Uber Eats, there are more than 1,000 possible versions of the ad.
The teaser launched on Feb. 2, with the full spot set to air during the Super Bowl on Feb. 8.
Why this approach works
Super Bowl commercials have always been cultural moments—but this one reflects how advertising is changing.
Viewers no longer just watch. They tap, customize, share, and replay. By turning its ad into an interactive experience, Uber Eats is inviting audiences to become part of the joke, not just observers.
And by framing food as the one thing everyone can agree on—even when teams, theories, and loyalties clash—the brand lands somewhere familiar and fun.
In a night built on spectacle, it’s a reminder that sometimes the best seat at the Super Bowl is still closest to the snacks.
