Apple on Tuesday unveiled its latest generation of iPhones, AirPods and watch at the technology company’s launch event, held annually at its Cupertino, California, headquartetrs.
The iPhone 17 features a larger, 6.3-inch display and includes the new A19 chip to help power Apple’s AI features. The device’s front camera has also been upgraded to provide a wider field of view and new sensor allowing users to take landscape photos without having to rotate the phone.
The new iPhones are the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the U.S. — a crusade that has thrust Apple CEO Tim Cook into the hot seat.
The technology giant has taken a number of steps to mitigate the impact of President Trump’s steep tariffs on China. That includes ramping up iPhone production in India, where the entire iPhone 17 lineup was manufactured, Bloomberg reported.
Pricing for iPhone 17 — available in lavender, mist blue, sage, white, and black, and 256GB and 512GB storage capacities — starts at $799, defying expectations that consumers would have to pay 45% more or higher for the gadgets as a result of tariffs.
