For years, Lorna Luxe’s Instagram page has been a space filled with polished fashion, travel snapshots and glimpses of a carefully curated life.
This week, it became something much more personal.
The British influencer, 43, told her 1.7 million followers that her husband, John Andrews, died at their home on Feb. 11. He was 64.
“My beautiful, brave John died yesterday,” she wrote, explaining that they were together in their own bed, holding hands — exactly as he had wanted.
A Private Fight, Shared in Real Time
John, a former banker, had been diagnosed with stage three cancer in 2023.
He underwent treatment over the next three years and, for a time, entered remission. But in 2024 the cancer returned and spread to his brain.
In 2025, he had surgery to remove tumors. By December, however, complications from chemotherapy led to organ failure, and he was back in hospital.
In January, Lorna told followers the disease had progressed to other organs and that treatment was no longer an option. She wrote then that they were “looking for a miracle” and taking each day as it came.
Sixteen Years Together
Lorna and John had been married for 16 years.
In announcing his death, she shared a detail that struck many readers: her final question to him was how he was feeling.
“Rough but in love,” he replied.
She described it as deeply characteristic — choosing tenderness even in pain.
Lorna also thanked the nurses who made it possible for John to spend his final days at home, as well as her mother, who supported her through the final stretch of his illness.
When Public Life Meets Private Grief
Lorna Luxe is best known for lifestyle and fashion content, and she has built successful brands, including luxury clothing label L.A-S and beauty company No. 98 Beauty.
But over the past year, her feed shifted. Between outfit posts and brand launches, she offered glimpses of hospital rooms, moments of hope, and, eventually, hard truths.
Her announcement has drawn widespread attention not just because of her following, but because many had followed John’s illness in real time.
For influencers whose lives are often shared in curated squares, grief can unfold publicly too. Followers witness the joy, and sometimes, the loss.
Cancer’s reach extends far beyond hospital walls. It reshapes routines, relationships and futures — quietly at first, then all at once.
In her message, Lorna focused not on the illness, but on the intimacy of his final moments: home, familiar sheets, hands intertwined.
For many reading, it was a reminder that behind every carefully filtered image is a life as fragile and complicated as anyone else’s — and that love, even in its last hours, can feel steady and real.
