Lainey Wilson Launches New Jewelry Line
Country music star Lainey Wilson has taken her talent beyond music by launching a jewelry collection. Partnering with The Jewelry Group, Inc., she unveiled her brand on July 15, featuring a variety of Western-inspired jewelry pieces priced between $15 and $65.
Wilson, known for her hit song “Heart Like a Truck” and her appearance on the popular show Yellowstone, initially entered the entertainment industry to focus on music. However, her rise to fame led her to explore new creative avenues, including jewelry design.
The collection showcases unique charm necklaces, earrings, rings, boot bracelets, and more, all infused with Wilson’s personal style and a touch of her fiancé Devlin Hodges’ personality. Hodges proposed to Wilson with a ring placed inside a cowboy hat-shaped box, an image that has become part of her brand’s narrative.
During the design process, Wilson collaborated closely with The Jewelry Group, starting their partnership in January and developing a collection that reflects her love for her Western roots and vibrant lifestyle. She emphasizes the importance of inclusivity in her designs, just as she does in her music, wanting to create something appealing to everyone.
“I adore all things that sparkle and shine. I love mixing these elements with my Western background,” Wilson explains. She draws inspiration from her music, particularly in her song “Bell Bottoms Up,” which echoes the collection’s glam.
Wilson’s excitement for her new venture is palpable as she gears up for her upcoming performances. She can’t wait to showcase her jewelry on stage and see her fans wearing the pieces. “It’ll be special to look out from the stage and see my fans sporting the same jewelry,” she said.
As she looks ahead, Wilson remains open to experimenting with fashion, discovering new styles she enjoys. Her collection aims to empower her fans, encouraging them to embrace their true selves with confidence.
The Lainey Wilson Jewelry Collection is now available at various retailers, including Belk, Boot Barn, and Scheels.
