Comedian Pete Davidson is set to make his debut on Shark Tank this season, bringing his comedic flair and entrepreneurial spirit to the show as he pitches DoubleSoul, a sock brand he co-founded. Davidson teams up with Ben Rosenbaum, the founder of DoubleSoul, to present their innovative sock line to the Sharks, including Robert Herjavec, Lori Greiner, and Kevin O’Leary.
What Happened
In an exclusive sneak peek at the premiere of Shark Tank Season 17, Davidson and Rosenbaum ask the Sharks for $500,000 in exchange for a 4% stake in DoubleSoul. The duo aims to revolutionize the sock industry with their unique blend of athletic and novelty socks designed for everyday comfort and style.
Davidson shares his enthusiasm for the product, recounting his initial reaction to receiving the socks a few years ago. “I usually give away the promotional items I receive, but these socks made me want to get involved immediately,” he says, showcasing his excitement for the brand.
Who Is Pete Davidson
Pete Davidson is a well-known comedian, actor, and producer, famous for his work on Saturday Night Live and his various comedy specials. Beyond his successful career in entertainment, Davidson has also explored business ventures, with DoubleSoul marking one of his latest endeavors. As the creative director of DoubleSoul, Davidson is taking a hands-on approach to the brand, helping to shape its direction alongside Rosenbaum.
Background or Timeline
DoubleSoul was founded by Ben Rosenbaum, who saw an opportunity to improve the often-overlooked sock market. Many socks on the market, according to Rosenbaum, “feel like a compromise,” with customers settling for quality over style. The brand aims to address this gap by offering socks that combine the best elements of athletic and novelty socks, creating a product that is both functional and fashionable.
Davidson’s involvement in the company comes after he was impressed by the product during a previous encounter. “I was drawn to DoubleSoul when I first received their socks a few years ago,” he says. His personal connection to the brand and enthusiasm for its mission make him a natural fit as the creative director.
Public or Social Media Reaction
Fans and viewers alike have expressed excitement about Davidson’s appearance on Shark Tank, with many eager to see how the comedian’s charm and energy will mesh with the Sharks. Davidson’s lighthearted approach to business, combined with his genuine passion for the product, is expected to bring a fun dynamic to the pitch.
Official Statement or What Happens Next
The Shark Tank Season 17 premiere is set for September 24, and viewers will have to tune in to find out if Davidson and Rosenbaum are able to strike a deal with the Sharks. With Davidson’s star power and Rosenbaum’s business acumen, DoubleSoul may just be poised for success.
Stay tuned for the premiere to see how the sock pitch unfolds!
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