As we enter the heart of summer, typically a time of high-energy anthems and infectious pop tunes, this year feels different. Schools are out, the sun is shining, and the season is in full swing—but the quintessential summer song seems to be elusive. The question is: Where’s the catchy tune that defines this summer?
Historically, the “song of the summer” has been a standout track, picked by Billboard based on streaming, airplay, and sales between Memorial Day and Labor Day. Songs like Katy Perry’s “California Gurls” have captured the spirit of the season with their infectious energy. However, this year’s dominant hit is a surprising contrast—a slower love ballad titled “Ordinary” by Alex Warren. Despite being released earlier in the year, “Ordinary” has been on top for an impressive 14 weeks.
Why Is “Ordinary” Doing So Well?
Fewer New Hits to Compete With
One possible reason for the success of “Ordinary” is the lack of competition from new music releases. Although summer is typically a time when pop giants like Justin Bieber and Sabrina Carpenter drop their latest tracks, this year, none have sparked the same kind of buzz. Without major new releases dominating the charts, Warren’s track has had a clear path to the top.
A recent study also found that listeners are gravitating toward older songs rather than seeking out new music. The data shows a drop in streaming for fresh tracks, indicating that people are finding comfort in the familiar rather than venturing into uncharted musical territory. Nostalgia appears to be playing a significant role in this year’s music trends.
The Rise of Nostalgic Music
This trend of revisiting older music has become more prominent, with Luminate, a music tracking company, reporting a resurgence of hits from the past. This has even given rise to a new genre dubbed “recession pop,” which features songs from around the 2008 financial crisis. It’s a reflection of a cultural desire to escape to a simpler time—something that resonates amid the ongoing challenges of the present.
Interestingly, many songs from previous summers, like those from 2022, continue to enjoy popularity. This crowded music landscape has made it difficult for new tracks to break through, leaving songs like “Ordinary” to flourish.
The Emotional Connection to Music
Some music experts speculate that our taste in music often mirrors our emotional state. In the midst of uncertainty and tumult, many listeners seem to prefer more introspective, slower songs like “Ordinary,” which offer a moment of reflection rather than a call to party. These songs allow for a deeper connection, speaking to themes of love, vulnerability, and personal growth—timeless sentiments that resonate with audiences at any time.
A Reflective Summer Anthem
Though it may not be typical for a ballad to dominate the summer airwaves, “Ordinary” has struck a chord with listeners. It offers something different—a soothing anthem for uncertain times. The track speaks to universal feelings of love and commitment, providing a comforting presence during a season traditionally defined by high-energy, feel-good hits.
As we continue through this summer, it’s becoming clear that the music we love offers a window into our collective spirit. In a year marked by upheaval, the timeless themes of love and devotion provide hope and solace. For many, “Ordinary” may not just be a song of the summer—it could be the song of this moment in time.
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